Scale Your Brand - BRANDING
Helps you get clear on who you are and what makes you special. This unique identity will attract clients and team members who align with your business. Then we make sure you will communicate your essence powerfully and compellingly--both verbally and visually.
Scale Your Brand - Branding consists of Part 1 and 2 of the 4-part Scale Your Brand Method. It is intended as the companion to Scale Your Brand - Systems.
Hear from past Scale Your Brand clients about what it did for them:
21 Lessons
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MODULE 1: FOUNDATION
1.1 Welcome to the Scale Your Brand Method!
1.2 Scale Your Brand Method Overview
1.3 Your Vision
Setting your BHAG tells us where we are going
Pillar 1: ESSENCE
Intro to ESSENCE
MODULE 2: Your Story
2.1 What You Sell
Let’s get clear on what you are really offering to your clients.
2.2 Discovering Your Brand Story
How can you use stories to connect with your dream clients?
2.3 Find Your Why
What drives you to do the work you are doing?
MODULE 3: Your Identity
3.1 Defining Your Core Values
Let’s define this cornerstone of your brand identity.
3.2 Your Brand Personality
Personality for a business is as unique as it is for a person.
MODULE 4: Your Uniqueness
4.1 Differentiation
Your client needs to know how you can help them and what makes you different than the rest!
4.2 Your Golden Circle
Let’s take a step back and look at the full picture of who you are as a business.
MODULE 5 Your Audience
5.1 Ideal Client
Whom Do You Serve?
5.2 What Problem Do You Solve?
Once you know whom you serve, what can you do to help them?
5.3 Into Your Client’s Mind
Thinking like your client will unlock many keys to speaking directly to them.
Pillar 2: EXPRESSION
Intro to Expression
MODULE 6: What to Say
6.1 Visual Communication
Let’s make sure you are saying the right things, visually.
6.2 One-Page Brand Blueprint
Consolidate your brand identity into this one place for easy reference and sharing.
6.3 Your Key Messages
Identify your most important messages to consistently communicate.
6.4 Your Intro Statement
What is the brief, one-line, statement that captures your brand and invites more questions?
MODULE 7: Your Marketing Plan
7.1 Deliver the Message
Let’s first figure out where you can best find your ideal clients.
7.2 Marketing Plan
Start attracting your RIGHT clients.